Link to Owner Dr. Robert B. Pamplin Jr.

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There are times as a small business owner that you question, Why? Why take all this risk to employee people and risk market conditions to serve our consumers and our community.

Well, it all starts with love. We love our employees, our customers, our community, our schools and we love the concept of "Try Local First". Well, you might say isn't LOVE too strong a word? Don't think so…let me share something I recently was given as part of a leadership development program I subscribe to:

It all starts with love. Steve Jobs said it best, "The only way to do great work is to love what you do. If you haven't found it yet keep looking. Don't settle."

When you love what you do you will embrace all the challenges, adversity and rejection to keep doing what your love. If you don't love it you won't persevere through all the obstacles to become great at it. The key then is to do what you love and love what your do. If, in your current job, you aren't doing what you love then you can find things to love about what you do.

Love is also the greatest leadership and team building principle, customer service strategy and sales technique on the planet. Regardless of title or profession to be human is to love and want to be loved.

Love is what separates good and great. Good teachers know their lesson plans, great teachers also know and love their students. Good coaches know X and O's, great coaches also know and love their players. Good sales people know how to sell, great sales people also love their clients. Good leaders know their vision and purpose, great leaders also know and love their people.

A huge obstacle was thrown in our path this past week in the form of a "Gross Receipts Tax" (not on profits but on Gross Sales)….but we still love what we do!


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