Now you're going to find out what it feels like to get kicked off Mt. Everest!" He was then hired by Chrysler Corporation in 1978 and became the company's CEO in 1979. He is credited with saving the company from bankruptcy during this period. He was a great pitch man, engineer (the Ford Mustang and the Chrysler Minivan all owe their roots to Lee Iacocca), and an exceptional leader.
Meeting him in person was one of the great treats of my professional career – he never lost his connection to people and was a positive force of nature. He, like all of us, had character flaws but at the end of the day made a huge positive impact in the Automobile Industry. So, when he passed recently it got me to thinking how does someone who grew up in very meager surroundings with immigrant parents that did not have any formal education achieve so much – well positive attitude and persistence and leadership and belief in the opportunities that lay ahead!
While he was a corporate employee – he was a great entrepreneur – providing and saving millions of American livable wage jobs over the years. He had great faith that Detroit could make vehicles that are as good as any others in the world and Ford Motor Company is proof of that today! So as we enter our Summer Sales Event with huge savings on some of the best vehicles on the planet – I will use Lee's line of "if you can find a better car/truck, buy it".
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