The multi-year partnership agreement is announced as the popular ski resorts celebrates its 50th anniversary.

COURTESY MT. HOOD MEADOWS - Mt. Hood Meadows , where Toyota has been named the official vehicle.Toyota has been named the official vehicle of Mt. Hood Meadows.

The announcement was made by Mt. Hood Meadows and the Pacific Northwest Toyota Dealers Association. The sponsorship agreement continues through 2020 and includes venue signage, exclusive sponsorship of the live video mountain camera stream, vehicle appearances at events, title sponsorship of the reVegetate freestyle event over Earth Day weekend, and support for Mt. Hood Meadows 50th anniversary.

"We see this partnership as a great opportunity to expand our relationship with customers in the Portland metropolitan area," said Russ Humberston, Pacific Northwest Toyota Dealers Association President. "As the official automobile partner of a property that creates fun and enriching experiences, values that we mirror at Toyota, entering this deal was an easy decision for us."

"Although we operate in vastly different sectors, this great partnership is based on what we have in common — value alignment, guest-centric approach to innovation and community involvement," said Jake Bolland, Chief Meadows Chief Operating Officer. "Toyota wants you to go places and there is no better place to go this winter than your mountain home — Mt. Hood Meadows. We are excited about joining forces to connect with those seeking to explore Mt. Hood and deliver ways to make recreating more enjoyable."

As part of the 50th anniversary celebration, Mt. Hood Meadows is launching a Golden Ticket giveaway with the chance to win a 50-year season pass to the resort. Toyota will receive 10 of the Golden Tickets to give away through customer-focused promotions.

The Pacific Northwest Toyota Dealers consists of all 13 Toyota dealers in the metropolitan Portland area, including Beaverton, Salem, Longview, Gresham, The Dalles, Warrenton, McMinnville, Hillsboro, Gladstone, Portland, Vancouver, Wilsonville and Ron Tonkin Toyota.

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Mt. Hood Meadows is the largest and most popular winter recreation area on Mt. Hood. Known for its diverse, challenging and playful terrain, Meadows offers 2,150 acres accessed by a dozen lifts, six of them high speed quads. Averaging over 430 inches of seasonal snowfall, Meadows offers a big mountain experience for winter enthusiasts from throughout the Northwest.

Details about Mt. Hood Meadows 50th anniversary celebration can be found online at

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